As the world has significantly digitized, everything ranging from invitations to advertisements are done through video content.
People are more likely to stay glued to a website or an ad that has a creative video running instead of plain text. You get the chance to publicize about your brand in those few minutes, so you should capitalize on it.
The first step towards creating a hit video is by making a catchy intro. An intro video is a short, to-the-point, introductory video that tells the viewer about your product/service or business. It also sets the right tone for your brand.
Tricks To Create Catchy Intro Videos
To create an intro video that can captivate your audience, you need to inspire them to connect with you and be convincing enough to make them stay associated with you for long.
You need to evoke the desired emotions like trust, confidence, faith, and curiosity if you wish to sell your intro video to the audience and avoid losing them within the first few seconds.
A set of tips and tricks mentioned below will aid you in rendering intro videos that generate leads and develops a connection with your audience –
1. Have Your Goal Showcased in the Video
The whole point of you creating a video is not because the competition today demands so. An intro video will give the viewer a briefing on your true goals and how you can help give them what they need.
An intro video is the first step towards communicating with your audience or clients. It would be the primary settling factor if the viewer will watch the video through or meander away.
If you are creating a video for professional purposes, then it should include –
- Portraying your team’s capabilities
- Briefing about your company
- What can you offer
- Highlighting the features of your product
- Identifying the creation of your product
Intro video must possess the objective of awareness, education, and persuasion. Your audience can better experience your brand and understand if it is the one they seek to eliminate their inconveniences.
2. Pick a Suitable Template
While preparing an intro video, pick a template whose format and outlook complements your brand’s aesthetics. Templates help you showcase your creativity while approaching clients and users online.
Templates used to prepare intro videos should include snappy graphics, text, or animations, one that can easily be modified as per the content’s requirements.
Templates also help ease up the job as they demand little to negligible efforts while working on the intro video. They automatically fill up the clip with creativity and clipart that catches the eye.
InVideo is an online free intro maker that offers tons of pre-designed templates to choose from and implement to suit your brand’s outlook perfectly.
3. Don’t Compromise On Quality
An introductory video is what would give an overview of you, your organization, and the kind of products/services you provide. A video shot with a low-resolution camera or that is devoid of quality content is the last thing you would ever want to do.
A recent survey has concluded that about 62% of consumers are more likely to develop a negative perception of a brand if it has been published in low resolution and lacks quality.
If you wish to shoot a high-quality video, you must, at all costs –
- Avoid background noise when filming.
- Be very particular about lighting.
- Keep the shooting site clean and well-maintained
- Use a tripod while using a digital camera.
- Hire professionals if you face difficulties
Your audience would judge your brand almost entirely through the intro video you present them with. Poor quality on your site is often associated with poor quality products or services offered by your firm.
4. Be Precise and Cut-Short
It should come as no surprise that people today are so busy in their schedules that they simply cannot devote time to videos that span for minutes.
If you intend to enunciate your intro video’s impact, keep it short and precise. You must capture your audience and have their undying attention by keeping keep your video between two and three minutes long.
Sort the most relevant information first in case the viewer decides to steer away from your content; he would still get a better overview of your product/services offered.
InVideo is an online video maker that can help you make your video precise and to the point, all while adding charms to it and making it look more attractive.
5. Editing and Sequencing
Your intro video cannot simply be uploaded as raw footage. It needs to be trimmed, edited, and properly sequenced to render something meaningful and innovative enough to tap emotionally into people.
You need to edit the video, so it becomes self-sufficient in narration and keeps the audience engaged without being too short or too stretched.
The final clip then needs to be put together according to the proper sequencing to create an intro that holds depth and explains your company’s ideals without being monotonous.
Editing also includes audio tweaking. You can correct a shot’s bad audio by altering volume levels and reducing noises. Video and audio goings out of sync can cause inconvenience for the audience, leading to a fall in interest.
Sound editing takes care of audio sync, eliminating unwanted noises, enhancing or minimizing volumes, and even adding in soundtracks to emotionally connect with the viewers.
6. End With a Call-to-Action
Your intro video might be the dominating one out there, but the diligence put in would be redundant if you don’t guide your visitors as to where to navigate to next.
No matter what type of action you want them to perform, make sure that it’s clearly stated at the end of the video. If you leave them hanging, you would hardly be able to maintain your audience for long.
You can guide the audience by including an actual button CTA or an embedded form.
There are a dozen reasons as to why an intro video is paramount to emphasize on, and a dozen ways to improve it as well. You need to follow the tricks that have been talked about if you wish to create a larger client base.
People are more engaged online than reading newspapers or pamphlets, and since video marketing has become increasingly competitive, you need to stay ahead of your competition.
Choose an online video editing platform wisely as it would help you add charms to your intro video content and help you maintain your audience by being endlessly innovative.